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What to do if you want to increase
your revenue? Part 1.
You own a cashback, coupon or deals business?
There is a chance that you face with an issue – you need more revenue. Let’s face it.
This is the case that many companies face with. So the logical question appears – what to do to solve it? XXI century is plentiful of various options that can be applied in the sphere of e-commerce online business. Today in the first part of our article we will overview and share several tools which definitely will be useful in that case. Let’s start.
No one will be surprised by the information that many people are using the cross-browser extensions. Their variety is very high. From simple calculators till the development tools – everything can be integrated in the browser. That means that flexibility of this technology can be applied in very large range of spheres, including the online e-commerce.
But there is one question that happens immediately – “how can it be useful?”. Actually the answer is simple and focused on the main idea of this issue. Extension is capable of increasing the revenue and loyalty of the regular user. The point is that the extension keeps working on your profit even when your potential user is out of your website. While it’s installed the extension is trying to provide the best shopping experience for your potential customer but with the help of your website. It can be a cashback offer provision, best deal offers, coupon search etc. And the competitive point is that it will only work when it’s required. Other time it would not annoy or even disturb the user. The behavior can be, of course, specifically developed under your target audience specifications and will work exactly as you wish. And according to our experience the level of 50% revenue increase is not something surprising, but the regular case. Definitely it will require some efforts, but there is no doubt that it’s going to be a long going productive investment.
There are many researches in the internet showing that people are more using mobile devices to shop online. So it sounds very reasonable that probably it’s needed to use also this vector of improvement.
At the very beginning the possibilities of the mobile apps were not as big as they are now. Sometimes mobile devices become even more efficient than laptops or desktops. So this gives us a chance to use the mobile device quite similar as for example the PC. Your potential user will be pleasantly surprised when for example he is searching something to buy in the internet and exactly when he finds something you offer him a better price, discount or any other fruitful options. And this is applicable for both IoS and Android devices.
And it will not be a lie if we will say that it will also give you a big advance in the revenue of your business. Lot’s of customers are looking for something special and convenient to use while using network services.Want to know what’s next important tools to improve your business? Read our second part the next Tuesday or visit our website - besttoolbars.net.
Attracting new partners to boost your business
In this dynamic world, it is perfectly clear that no successful business remains static. The market is constantly changing with new competitors appearing and others leaving it. This means that as your market share grows and your online business grows, you need to learn how to adapt to this growth.
A good plan for business growth will put you ahead of the competition and will ensure that your business will survive and thrive in these tough times.
One of the best ways to keep your business on the rise and succeeding is to add material and human resources to it by finding and keeping reliable partners.
You can add new partners who can bring some new expert skills, or who can add new products or production capabilities, help with your sales, or provide capital which can help further develop your business.
How to find the most suitable partners and attract them to join your road towards a successful business?
In order to attract partners who can help boost your online sales, BestToolbars can provide you with easy to implement and highly efficient cashback solutions. Like an affiliate program, your partners will receive a commission or money back for each purchase made. This will act as an incentive for them to promote your products or services to as many potential customers as possible and as often as possible.
With an efficient cashback browser extension, your partners will always be reminded of the opportunity to win back some money after a sale has been made.
A cashback browser extension will notify the customer or partner about the cashback deal which they will receive when buying one or more of your products as soon as they reach the checkout.
It can also provide pertinent notifications about cashback deals for certain items and about ongoing promotions, cashback rates and offers, best deals, new products, available coupons and other incentives to boost the sales.
This is an easy and unobtrusive way to keep your partners informed and to keep them interested in helping boost your sales.
The browser extensions are easy to install, and will not interfere in the browsing and online shopping process, which makes them discreet and yet highly efficient sales boosting tool.
In order to reach more potential partners, it is essential that you invest in a cross-browser extension. In other words - an extension which will work with all of the most popular internet browsers, including Google Chrome, Firefox, Safari, Internet Explorer, and others. This is key, because different people have different preferences when it comes to browsers, so the more browsers your cashback extension works with - the more partners and potential partners will be likely to download and use it.
You can rely on BestToolbars’s experience and expertise to develop the best cashback browser extension for your needs which will help you stimulate your existing partners, and to attract new ones. Order a professionally developed browser extension and watch as your partnership network grows along with your sales.
Keeping your customers during low season
If your online business relies on a high season for most or all of its sales and revenues, you know how challenging the off-season can be for your online traffic and sales.
As soon as peak seasonends, instead of waiting statically and feeling down, you should focus all of your efforts towards making your old customers return once again, and to attract new ones for your next high season.
Thinking long-term is essential for your kind of business, so use the off-season time wisely and accordingly for marketing and for keeping contact with your customer base.
Here are some tips on how to survive slump season and be even more successful during the next peak season
Build up your customer database
Make sure you meticulously collect all contact data and details of your past customers and of those who have expressed at some point an interest in your business throughout the year both off and on-season.
This can be achieved by adding Call-to-Action features to your website urging and attracting visitors to stay in touch with you via subscriptions to your blog or e-mail list. You can offer cashback, coupons or other deals which will entice more people to stay in contact with you when the next peak season comes.
Ask for customer reviews
Make sure you ask your customers to leave a review of your products or services at all times - during or after the high season. Gathering reviews, testimonials, and stories when thememoriesand experience of your customers are still fresh will ensure that they are more detailed and personalized. Believe it or not, the majority of potential customers will do their research and will take into consideration the reviews you have received.
You can use these reviews in your blog posts, email lists, on your webpage or on social media. You can ask your customers to add pictures or videos to their reviews for an added boost.
Communicate with your customers throughout the year
So, business is slow, and peak season is still far away? Don’t just sit idly. Make sure you keep communicating with your customers via your blog posts, emails, newsletters, and social media or through push notifications and other reminders.
This will keep them reminded of you, and if you provide them with timely and useful information and content, they are more likely to stay interested in you in the future too.
Develop and promote a mobile app
BestToolbars can develop a customized mobile app for your business which can help maintain and increase the loyalty of your customers, and attract new ones during the high and low season.
Depending on your line of business, the app can provide your customers with useful information about deals, new products or services, promotional offers, rebates and other pertinent information which is likely to bring them back to your website.
Your customers can receive real-time notifications about off-season deals, early orders or bookings, as well as for specialized products and services which will be useful and interesting to them straight on their mobile phones.
Offseason doesn’t mean that you need to stop working for keeping your customers satisfied and for attracting new ones. There are various ways to utilize your free time during a slump period in order to ensure that when the high season comes - your old customers will be back and so will an influx of new ones! BestToolbars is ready to help create an affordable customized mobile app to stay connected with your customers and to help boost your business all year round.
The most expected IT trends in coming 2019
What to expect in mobile software and hardware developments in 2019.
At the beginning of 2019 it is becoming ever so obvious that smartphones are becoming an inseparable part of our lives, and are now considered by some as their “natural continuation.”
The increasing dependence on smartphones for communication, data search and for various services and purchases means that in 2019 we can expect further technological developments in both software and hardware for smartphones and other smart devices.
The tendencies are that several tech trends will be predominant this year when it comes to mobile app development and smartphone hardware production including:
Augmented Reality technology is becoming more popular now with the introduction of affordable smartphones with powerful RAM and with multi-core processors. AR gives users a completely new feel and impression when it comes to games, shopping and other mobile web experiences.
In 2019 this tendency will most likely increase, as Microsoft is the first tech company to announce the upcoming release of AR based apps which will become available for the mass market and most smartphone users. This means that web and mobile app developers need to quickly adapt to this new trend and work on adding AR tech and elements to their design and app functionality if they want to succeed in 2019.
Since last year, the blockchain technology has been gaining momentum, so it is expected that in 2019, it will become essential for the building of mobile apps and providing mobile services. This is especially true when security protection needs to be fortified of when using online payment and financial platforms.
Artificial Intelligence is already being used by a multitude of smartphone users who rely on Apple’s Siri and other voice assistance for just about anything they need. In 2019 it is expected that AI will increase its impact on mobile app development and functionality and will become more accessible to more developers, enterprises and users worldwide.
The Internet of Things will continue to expand and reach new heights in 2019. Expectations are that more and more smart devices in your home and office will connect to the Internet in 2019 in order to provide you with even better services and all the data you need. This means that mobile app developers will need to meet these needs of users to be able to access, use and control their smart homes and offices.
Mobile commerce boost
New developments in the area of mobile payments, internet banking and e-wallets utilizing cryptocurrency will be made in 2019 in order to meet the rapidly increasing trend of people worldwide using smartphones and smart devices to shop and pay for services online via their mobile devices.
Cloud based apps
Users are taking advantage of the multitude of cloud based mobile apps for easy and safe storage and access of their data, so it is logical to expect that the developments of new and better mobile apps utilizing the cloud will expand in 2019 as well.
As a conclusion it’s possible to say that the speed of growth and expansion of the technological progress in people’s lives will keep it’s speed. The involvement will still be increasing and the spectre and diversity of spheres where the technologies can be used will also expand and grow. Definitely it’s going to be an interesting experience to see how the process will go and how the usual people’s lives will change thanksgiving to the IT technologies.
How do you keep your customers coming back to your online store?
In order to ensure that your online retail business is successful, it is vital that you maintain a steady customer base. Statistics show that successful internet companies rely on 20% of their regular customers for about 80% of their overall revenue.
Also, it is no secret that attracting new customers costs significantly more than keeping a good relationship with existing ones, which makes it even more important to focus on keeping this group of customers satisfied and happy on a continuous basis.
Unfortunately, many companies fail to focus on keeping the loyal customer base happy by directing their effortsto pursuing new ones instead.
So, if you want to have a long-living thriving online business, you should definitely focus on building customer loyalty, which in the long term will definitely pay off.
Here are some common methods which you can use to ensure that your regular customers stay happy and keep returning for more purchases:
Keep up the communication with them
Make sure that you create and maintain a database of all of your existing customers with all pertinent contact information so that you can stay in contact with them. You can do that via email newsletters, fliers, reminder cards, greeting cards, social media, browser extensions and mobile apps which will keep them informed about the latest deals, new products, products which could be useful for them, as well as news which can be of use to them too.
Always provide great customer service
If you have to, you should go that extra mile in order to meet the needs of your existing customers. Keep in mind that customers always remember when they are treated well, and the likelihood of them returning after a positive shopping or customer service experience is much higher.
Always pay attention to customer requests, complaints or concerns. Make sure that you do your best to resolve their issues which will not only help improve your business but will also boost their loyalty.
Ensure that you provide all of your customers with an accessible way to reach you. This can be done via phone, e-mail, chat or in person.
Offer incentives for your customers
Keep your customers informed about the best deals and promotions, as well as offer them coupons, discounts, cashback offers or other incentives to keep them coming back to your online store. This can easily be done via a cashback, coupon, and price comparison or push notification service provided by a well-made browser extension. BestToolbars can offer you various options including extensions which unobtrusively remind the customers about the cashback deals, available coupons, gift cards, new deals and other pertinent information. This is perfect for promoting new products as well as for boosting the sales in slow seasons.
Build up the trust in your customers
Make sure that your customers know that they can rely on you to get the products and services they need. By building a good reputation of being a reliable merchant, you will retain your customer base, and increase its loyalty. Being reliable means that you need to deliver your products and services in time, that you honor your warranties, and also that you compensate a customer in case there is a problem.
Never underestimate the importance of retaining your old and current customers. This can be vital for the future success of your business. Thanks to the innovative software solutions provided by BestToolbars, you can make sure that your customers stay loyal and keep returning to your online store for more purchases and thus ensure that you have a steady flow of revenue.
What to do if you want to increase your revenue? Part 2.
In the second part of our article we continue to discuss some tools that will bring profit to your business. In our Part 1 we spoke about useful cases of browser extensions and mobile apps for coupon, cashback and deals businesses. How all of this increases revenue, ROI, bring value and also return users.
If you haven't seen previous article you are welcome to visit our blog - https://bit.ly/2OoxYjI
Let’s imagine that you’re having a sufficient revenue but you’d like to increase your profit anyway? What to do next?
The logical next step is to increase the coverage of your offers. For that case there are plenty of affiliate networks that provide you with a huge number of offers that can be posted on your website. But at the same time there is another side of the coin – the speed. Each affiliate network requires some technical resources to be used. And if you’re using many affiliate networks it makes your website work slowly. As a result your potential customers will not be satisfied.
But there is a solution – the affiliate stock. It’s a tool which includes a huge number of networks at once and provides you the fast and exact result of what your user needs. The advantage is also that it doesn’t require any serious efforts from your side or any serious technical resources of your website.
As a result, you can increase the number of the offers on your website in dozens of times and make the number of your visitors increase enormously.
The last and probably one of the most interesting points of this issue is a product spider.
Let’s imagine that you’re working with several affiliate networks. Assuming you have a big number of offers you may face the fact that the information from various networks provided in a different way. If you’re concerned about user experience that can be a problem. And that’s where spider appears.
The principal schema is quite simple. The spider parses the websites and collects the exact data about each product. This can be a description, specifications, images etc. But what the spider does perfectly is the standardization. The more it works the bigger database it builds and as a result the more exact search results are provided on your website. Your potential customer will definitely be pleased by seeing all the required information and by the ability to easily compare what he needs.
User experience is definitely one of the things that should always be monitored and improved because the more user satisfied by your service – the more is the chance that he will get back to you.
You also can be in touch with us for any other questions and also you are welcome to visit our website- besttoolbars.net.
What to expect in the development of e-commerce business sphere in 2019
E-commerce via e-mailing will become essential for brands
Already many big and small brand names are increasing their online sales via e-mail. It is e-mail which is already bringing more revenue to online retailers as compared to social network based e-commerce. This method of reaching loyal, new and potential customers has been found to be exceptionally efficient for driving users to a website and actually selling products and services to them.
Not only can companies target their customers more accurately but they can also provide them with the security of purchasing their goods directly from within their inboxes.
The e-commerce trade departments must work very closely with the other departments
All departments of a retail company should work closely together in order to achieve the e-commerce related goals of the enterprise. This means that marketing, PR, digital search and other departments must align their efforts and work on their strategies together for overall better success of the e-commerce sales and for better reach of their customers in 2019.
Forecasts for 2019 are that advertising for e-commerce will become increasingly expensive, which means that finding ways to engage the target audience which is outside of the purchasing points will become essential if an e-commerce business wants to bring back customers to their online store to complete a purchase or for making new ones.
Humanized and personalized branding
Personalizing the product and the experience for each and every customer plays a huge role on building their loyalty and getting them to return as well as attracting new clients online. Simple things such as offering your customers personalized products with their name on them can make a huge difference for e-commerce brands in 2019.
Improving overall e-commerce skills
With the tendency of all departments of a company working closer together to improve sales, it is no surprise that the need of better understanding of all the different skills and tasks involved in e-commerce will be crucial in 2019. Since the technologies are constantly developing and moving forward, the people involved in the project will need to continuously educate themselves in regard to all aspects of online commerce rather than companies relying on separate people and departments with limited skill sets to achieve their goals.
With the advancement of the use of voice assistants for just about any other aspect in life, people are increasingly relying on their smartphone and other smart device voice assistants to research and actually make online purchases, so voice shopping is an aspect which each online retailer should also keep in mind when planning their business strategy and development for 2019.
So as you actually can see the involvement of the technologies into our regular life becomes bigger and bigger. It’s hard to say how efficient this implementation can be. Definitely it will take some efforts to get used to it but nevertheless the progress always moving forward. So the best way is to use the benefits of the technologies that are expanding right now.
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