Internet videos as a marketing tool – efficient or not?

marketing tool

There is no doubt that online videos used for marketing are the number one internet marketing tool at the moment.



According to statistics from Wyzowl, in 2018 81% of all businesses are using video content as part of their marketing strategy. And 99% of them will continue using it in the future. From the remaining 19% that are not using video yet, 67% are planning on implementing it in 2018.

The video marketing revolution is ongoing and is overtaking the world

If you are asking yourself why that is, here are several…

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Ways to decrease the cost of your mobile app development

mobile app development

With more businesses realizing the growing popularity and use of mobile apps by their potential customers, partners and other interested parties, more of them are planning on offering their customers their own mobile apps.



This though can turn out to be quite an expensive proposition, so here are some ways to reduce the cost of the development of your company app, and let it fit into your budget:

Plan carefully

Before jumping into the actual development of your app, make sure you take the time to brainstorm your ideas for what your…

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Some uses of blockchain you probably wouldn’t have guessed

Blockchain technologies

Blockchain has definitely become a buzzword in the last few years. In 2018 it has become as popular as ever, raising the value of the stocks of companies which simply contain the word “Blockchain” or are working on implementing the blockchain technology for one of many industries.



Some of the blockchain based companies and projects are looking to compete with existing centralized services while other try to create new services or products which were not possible only a decade ago based on the blockchain tech.


Here are some of the latest blockchain based…

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The latest trends which are shaping the future of e-commerce and internet marketing

E-commerce applications

With the latest tendencies of marketing budgets shrinking and the huge media landscape evolution, the job has never been tougher for marketers who are expected to do much more for less.  The marketing playground has expanded for both customers and brands.

With the digital advancements causing a change in the media world and shifting customer behavior and rewriting marketing rules, it is essential for marketers to keep an eye on the latest tendencies.



Here are some of the leading trends in 2018 which are crucial for the re-shaping of marketing and e-commerce.

The boost…

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There is a Firefox extension which can help you control what you share with Facebook

Firefox extension which Facebook

With the hysteria surrounding the scandal with Facebook and the use of personal data accumulated by the social media network for wrongful purposes by Cambridge Analytica, it is not surprising that the #DeleteFacebook movement is gaining momentum.



If you are one of the billions of users who use Facebook every day for communicating with your friends and relatives or for business and advertising purposes you may not be ready to completely get rid of your Facebook profile and stop using the most popular social media in the world.

Thankfully, there are…

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Social marketing. Still efficient or an old technology

Social Media Marketing

For those who remember the first networking sites from the 1990’s, it is hard to believe that social networks are already two decades old.

Even though many of the first social networking sites do not exist, others have become internet giants with their business blossoming and their number of users growing in 2018.



So, considering social marketing an outdated and inefficient marketing tool is not quite true. It can be a highly effective way to reach your target audience given the millions of potential customers using the many social networking…

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Startup trends and statistics for 2017. Prognosis

Startup trends

When starting a new business or any other initiative it is imperative to look at the statistics. You need to know what to expect, how your competitors are doing and what kind of prognosis you can make for the future of your startup.



The statistics for startups in 2017 don’t seem to be too hopeful for newcomers. In 2017 over 57 startups closed up but given the advent of Internet of Things, AI and blockchain there is a much better perspective for startup companies in 2018.

Here is a brief prognosis and…

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CPA, CPC, CPV. Which is more effective

When to use CPC

Not sure which pricing model for your marketing campaign will be most effective?



Here are the differences between CPA, CPC and CPV:


This stands for Cost per Click which basically means that the advertiser pays per each click on their ad.

Advantages of CPC for publishers

The return on investment when using CPC is more measurable than using CPM (cost per mile), and more data can be collected with CPC for selling ads by tracking the average click-through rates, which is the number of clicks per ad divided by the total…

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Toolbars, extensions, what’s next

Browser extensions

With the rapidly developing technology and the growing use of the internet for all kinds of purposes, it is not surprising that the demand for faster, and more intuitive and useful web-based tools is growing.



Browser extensions and toolbars are still very much in use, due to the fact that they are great for expanding the capabilities of the internet browser and provide valuable and timely services, information or other services to the users while browsing the web.

There are some other tendencies which are expected to become more influential in…

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The 6 fundamental factors for a successful e-commerce business

e-commerce business

With the fierce competition in the world of e-commerce, it is essential for old and new online retail companies to pay special attention to the following fundamental factors which will help keep them afloat, succeed and prosper in the e-commerce business:

  1. Branding

Branding is no doubt the most important factor when it comes to e-commerce. Branding is the basis of the emotional connection you have with your audience. This connection is what attracts more customers and enables sales. You want to plan and act on an effective branding strategy in order to build and foster customer loyalty and a…

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