Category: E-commerce applications

Content Marketing for Ecommerce

Content Marketing for Ecommerce
People often think of content marketing as an endless and tiresome process of writing thousands and thousands of words for a blog or website, but actually content marketing is an intriguing and essential element of modern e-commerce.     If an online business manages to implement effective content marketing for its website and social media presence, this naturally increases the site traffic and gains organic search rankings thus raising brand awareness and improving sales. Also, good quality and interesting content inevitably leads to getting linked by others and thus helps drive referral…

Landing Page Secrets Used by Ecommerce companies

Landing Page by Ecommerce companies
There is no doubt that the landing page is possibly one of the most essential components of online marketing. It is no wonder that e-commerce companies are spending a lot of time, money and effort in creating the perfect landing pages for their e-mail, social media or search engine marketing campaigns, because it is where conversion to sales or to leads is expected to occur.     Here are some top-secret tricks which ecommerce businesses use for creating the perfect and most efficient landing page which their visitors will…

Affiliate Marketing: Key to Ecommerce Revenue Growth

E commerce – Search Engines, SERP Injection
Affiliate marketing was once considered a tool for driving consumers to the actual sales event, but today it is becoming more than clear that it is also a powerful channel for consumer discovery which leads to incremental sales and improved brand engagement as well as impressive returns on investments (ROI). This is why it is safe to say that affiliate marketing is key to e-commerce development and revenue growth.     Surveys made by Rakuten Affiliate Network have shown that almost 90% of all advertisers asked…

High-end technologies in e-commerce (drones, VR, etc.)

High-end technologies
Brick and mortar sales and results reached their lowest point in 2017. Nearly 7,000 stores across the US closed up last year, which is 200% more than in 2016. The main reason for this new worst record is that brick and mortar stores can no longer meet the demands and needs of their customers who are empowered by a growing choice of new technologies and easy access to any kind of products and services they need online.     For retailers and brands which are looking for ways to survive and increase their…

2017-2018 Diversity of e-commerce between mobile and desktop. Perspectives

professional e-commerce mobile app development company
Currently, an estimated 10 billion internet connected devices are in use. With the incredible surge of smartphone and mobile device use worldwide, it comes to no surprise that mobile based e-commerce sales are expected to overtake those made via desktops in 2018. Still, a vast number of online retailers are still hesitant or failing in turning their strategies towards mobile first.     A study published by Shopgate shows that about 54% of all e-commerce sales expected to reach $414 billion in 2018 are expected to be mobile…

The expected trends in e-commerce for 2018 which can make a whole difference for retailers

trends in e-commerce for 2018
E-commerce and M-commerce have been rapidly gaining momentum and increasing their sales volumes share in the past years. Expectations are that this boost will further continue to grow in 2018 which is why existing and new online retailers need to follow the new tendencies in order to meet the anticipated trends in e-commerce for 2018 if they want to increase their sales and survive along with the Internet retail giants who are currently dominating this ever-expanding market.     Here are the forecasts for the e-commerce and m-commerce trends…

Why payment systems integrated in social media will become prevailing very soon

payment systems integrated in social media
There is no doubt that social media has become an essential communication method for people and businesses on a global level. Apart from being used as one of the most effective tools for advertising and brand promotion, expectations are that social media will soon become popular payment gateways for millions of users on a global level pretty soon.     The numbers of social media users worldwide are increasing rapidly each year, and forecasts show that they will continue to rise up to 2020.  Statistics show that nearly 71%…

Expected trends for the online sales volumes and e-commerce results for Q4 of 2017

eCommerce Marketing Trends
There is no need to be a marketing expert to conclude that this year’s holiday online sales will be bigger than last year’s. The boost of e-commerce is constantly growing which means that the online purchases made during the upcoming holidays will definitely reach new heights this year.     Here are some of the e-commerce trends to expect by the end of 2017: The share of online retail shares will reach their highest levels in the last quarter of 2017 This is an annual trend which has been going on for more than…

The boost of e-commerce is affecting the technological developments in logistics

e-commerce applications
The increasing importance and growth of e-commerce has led to multiple developments and changes in the trade business, but nowhere has its impact shown to be greater than in the logistics industry. With the boost of the popularity of online shopping, the expectations of the consumers worldwide have been growing as well. Today, consumers expect to order the product of their choice quickly, with one single click and to receive it in a couple of hours or a day at the most.     These expectations have led to the application of a…

Don’t miss a single deal this Black Friday with these apps and extensions

browser extensions
Don’t miss a single deal this Black Friday with these apps and extensions Even though Black Friday is around the corner and you may think that you have taken all measures and done all your research and preparations to get your hands on the best possible deals this year, there are some additional steps which you can take in order to ensure that you succeed to get the goods you like before the millions of other online customers who are expected to shop excessively and actively during this shopping holiday.     Here are some…
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