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Startup trends and statistics for 2017. Prognosis

Startup trends

When starting a new business or any other initiative it is imperative to look at the statistics. You need to know what to expect, how your competitors are doing and what kind of prognosis you can make for the future of your startup.



The statistics for startups in 2017 don’t seem to be too hopeful for newcomers. In 2017 over 57 startups closed up but given the advent of Internet of Things, AI and blockchain there is a much better perspective for startup companies in 2018.

Here is a brief prognosis and…

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CPA, CPC, CPV. Which is more effective

When to use CPC

Not sure which pricing model for your marketing campaign will be most effective?



Here are the differences between CPA, CPC and CPV:


This stands for Cost per Click which basically means that the advertiser pays per each click on their ad.

Advantages of CPC for publishers

The return on investment when using CPC is more measurable than using CPM (cost per mile), and more data can be collected with CPC for selling ads by tracking the average click-through rates, which is the number of clicks per ad divided by the total…

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Toolbars, extensions, what’s next

Browser extensions

With the rapidly developing technology and the growing use of the internet for all kinds of purposes, it is not surprising that the demand for faster, and more intuitive and useful web-based tools is growing.



Browser extensions and toolbars are still very much in use, due to the fact that they are great for expanding the capabilities of the internet browser and provide valuable and timely services, information or other services to the users while browsing the web.

There are some other tendencies which are expected to become more influential in…

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The 6 fundamental factors for a successful e-commerce business

e-commerce business

With the fierce competition in the world of e-commerce, it is essential for old and new online retail companies to pay special attention to the following fundamental factors which will help keep them afloat, succeed and prosper in the e-commerce business:

  1. Branding

Branding is no doubt the most important factor when it comes to e-commerce. Branding is the basis of the emotional connection you have with your audience. This connection is what attracts more customers and enables sales. You want to plan and act on an effective branding strategy in order to build and foster customer loyalty and a…

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LinkedIn and its effect on the HR business

LinkedIn Tools

Social media has changed our lives and nearly all industries, but LinkedIn is definitely the platform which has had the most profound effect on human resources and headhunting.



LinkedIn has been growing continuously since it was first launched back in 2002 as one of the first social media platforms. It has completely changed the way which businesses and other organizations recruit employees, and it is no wonder it has become an essential part of the toolkit of every HR professional.

If you are wondering whether you are using LinkedIn properly to…

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AI, browser extensions and mobile apps are combating the fake news invasion

mobile apps are combating the fake news invasion

Fake news has become one of the top discussed topics and has turned into a true problem which politicians, journalists and internet companies are all trying to handle.

Fake news has become a thing partly due to the technological advances. Bots can release automatically fabricated headlines and stories, and computer software allows for all kinds of manipulations which are easily sold to the public.



How AI can help combat the influx of fake news

Hopes are that technology will turn out to be the key to…

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How and why you should use push notifications for your e-commerce business

push notifications

Wondering what the fuss is about the importance of push notifications for e-commerce? These notifications which are clickable messages sent to the subscribers of a website work just like mobile app notifications.



Here is why your e-commerce business should implement push notifications for your website

Web based and mobile app based push notifications are one of the most essential communication channels for any type of e-commerce business, along with e-mail, text messaging and social media. E-commerce organizations need to use these channels in order to reach out to their customers,…

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Startups as a way to start e-commerce business

develop a mobile app

Online business is overtaking the world of commerce, and even though the market is boosting and the internet retail giants have comfortably settled in, there are still ways to enter the world of e-commerce as a startup.

More people have come to the realization that starting their own online retail business is a great way to earn money for themselves instead of working for others. Still, running an online store can quickly become quite complicated and out of hand if you are new to e-commerce and do not plan properly.




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Content Marketing for Ecommerce

Content Marketing for Ecommerce

People often think of content marketing as an endless and tiresome process of writing thousands and thousands of words for a blog or website, but actually content marketing is an intriguing and essential element of modern e-commerce.



If an online business manages to implement effective content marketing for its website and social media presence, this naturally increases the site traffic and gains organic search rankings thus raising brand awareness and improving sales.

Also, good quality and interesting content inevitably leads to getting linked by others and thus helps drive referral…

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Landing Page Secrets Used by Ecommerce companies

Landing Page by Ecommerce companies

There is no doubt that the landing page is possibly one of the most essential components of online marketing. It is no wonder that e-commerce companies are spending a lot of time, money and effort in creating the perfect landing pages for their e-mail, social media or search engine marketing campaigns, because it is where conversion to sales or to leads is expected to occur.



Here are some top-secret tricks which ecommerce businesses use for creating the perfect and most efficient landing page which their visitors will…

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