How to make the most of social media for your marketing purposes

October 30th, 2017

Given the growing impact of social media on people’s lives, it is not surprising that more organizations turn to social media marketing as their main source for reaching out to their target audience and for marketing their products and services. This is the case for promoting mobile apps as well.


social media for your marketing purposes


Whether you have worked closely with professional mobile app developers or have taken the time to develop your own mobile app, you need to take efficient actions to promote it and to convince more users to download and use it. In the majority of cases, it is not enough to simply make it available on the Apple App Store or on Google Play – you need to make it stand out from the millions of other apps available.

In the day and age of social media and the boost in the use of mobile devices and mobile apps for just about every aspect of life it is only logical that you should turn to social media to promote your mobile app.

Using social media to advertise your mobile app is an excellent way to reach thousands of new customers, but it is essential that you make the most of it, so here are some tips and ideas to help you promote your mobile app in the most popular social media networks:

  1. Work hard on the content of your posts

It is not sufficient to simply post about your mobile app on the different social media networks because posts like yours are being posted all the time, and it is very likely that yours will be lost among others. This is why you should take the time to plan and create posts which are of highest quality, creative and unique. They should be able to not only reach your potential customers but also attract and keep their attention while they are sliding through their social media timelines. Make sure that you post fun and informative posts which are related to the type of mobile app you are promoting. You can do that by creating interesting posts with short but awesome videos and pictures describing the benefits and features of your product. You can post the video on YouTube, Facebook and Twitter.

  1. Do some planning

Planning your social media marketing campaign is essential if you want it to be successful. You need to carefully plan your strategy, the posts and contents you want to communicate to your target audience as well as the most suitable social media networks and channels to use for promoting your mobile app.

  1. Users like to be rewarded

It is advisable that you think about ways to reinforce and reward users for actually downloading your mobile app, as well as for sharing information about it to their friends, followers and other related parties. Think about ways to offer a referral or reward system of some kind and you will see how the number of downloads will grow as the popularity of your application grows.

  1. Keep your posts and content human

Users of social networks tend to pay more attention to posts which have a humanized tone rather than a commercially tailored one. Remember to ask users for feedback and always try to answer any of their comments or questions they post.

  1. Use images

In many cases a single picture can say a lot more than a post of 100 or more words, so make sure that you invest time and resources for providing your potential customers with images which will attract their attention and will want to click on your link and download your mobile app.


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