Cashback Toolbars Transforming to Cashback Buttons
Recently the toolbars were very popular, and still there are many companies who use toolbars to get their share of real-estate in user’s browsers. However, now users are becoming less willing to install toolbars, and prefer a convenient, non-invasive extension button, to a bulky toolbar.
There are still cashback and coupon companies on the market that successfully utilize toolbars, like Coupons.com and RetailBenefits, but small and handy cashback button user interfaces, like one from Ebates.com are more and more often becoming the choice of cashback customers.
A few years ago (January 2009) there was only one browser, which dominated over more than 70% of the market share. Cashback Browser add-on developers could support only Internet Explorer, and cover 70% of the potential audience.
Browser Market Share (Feb 2014):
Things have changed greatly since then, now there are several major players on the market with more or less equal shares, so now in order to cover more than 70% of audience and increase the potential number of purchases, cashback browser add-on developers have to support at least Internet Explorer, Firefox and Chrome browsers.
According to comScore, in June 2013 the number of mobile e-commerce users surpassed the number of e-commece users who use PC. As the mobile commerce report says, in Q2 2013 53% of mobile users looked for coupons and deals through their devices. This clearly means that the online cashback companies must utilize the possibilities of mobile devices to get a piece of the pie.
We’ve successfully developed cashback mobile apps for iPad and Android, which provide your shoppers with convenient access to your affiliated merchants, and make sure that your affiliate link is not lost so you’ll get the commission from the mobile purchases.
As the browser companies compete for their market share, they’re constantly making the rules of the game more and more strict for the browser extension developers. For example, in Summer 2013 Mozilla announced that they will remove support of toolbar user interface from browser plugins for Firefox (though they seem to have postponed their decision later). In Fall 2013 Google consequently made two major announcements: at first they removed support of NPAPI technology from Chrome plugins, then they prohibited installation of Chrome plugins from anywhere but the Google Webstore.
In this ever-changing environment it is extremely important to keep track of all these changes from browser companies, to bring the plugin on the market at the shortest time, and complying to all the policies of browser companies. Our huge experience in browser plugins development is what makes sure your cashback browser plugin will hit the market just in time for holiday season or any other event you’re targeting at, and will smoothly pass the webstore approval process.
Most cashback users are not tech geeks, and are not ready to put up with a browser plugin which is crashing their browser, or not working correctly, even though other plugin’s functionality may be very useful. It is very important to make sure your browser plugin is very well tested, and is very stable, before you release it to tens of thousands of your audience, as every bug means waves of plugin deinstallations and loss of revenue to your company.
The technology we’re using is proved to be extremely reliable and stable across all the major browsers, and is used by dozens of top-players on cashback market.